Neutrogena Hydroboost

Life can get heavy. Neutrogena isn’t. In collaboration with record-breaking pop star Tate McRae, we created spots showing that our lightweight Hydro Boost Water Gel ensures whatever’s weighing you down will never weigh down your face.

My Role: Associate Creative Director

CCO: Chris Beresford-Hill
EVP, Executive Creative Director: Alex Booker
Creative Director: Lizzy Ferraro
Associate Creative Director: Georgia Murphy
Associate Creative Director: Sabrina Ghantous
Art Director: Jack Mastrototaro
Art Director: Cata Baumgart
Copywriter: Katherine Peters
EVP, Global Business Lead: Susannah Keller
VP, Account Director: Elliot Falconer
Account Manager: Shirley Mok
Account Executive: Kate Cruz
SVP, Group Executive Producer: Jessica Coccaro
Directors: Adam&Dave
Production: Arts & Sciences, Mackcut, Coffee & TV