MUSTANG MACH-E v EVERYTHING
Search data doesn’t lie. Increasingly, people have been searching the internet, looking for answers as they compare electric vehicles to gasoline-powered vehicles. And it’s safe to say that the world has been a little skeptical about electric vehicles.
Until now. In Mustang Mach-E v Everything, the Mach-E challenges everything you thought you knew about electric vehicles.
THE FILMS
EXPERT IN 0-60
At the start of the pandemic, we created Ford’s first-ever Augmented Reality podcast experience so people could test run the Mach-E, virtually.
LAUNCH: INSTAGRAM STORIES
We created teaser trailers for each episode on Instagram Stories. Users could swipe up on each story to listen to the episode and test out each filter. With built-in Facebook and Instagram features, users could record personalized episodes and share to their own network.
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Clios — Bronze (Audio: Streaming / Downloadable Content)
ZINE
We created a print zine for the campaign. Ford Dealers placed the zines in their showrooms, and it was available via digital PDF for COVID-cautious customers. Each film was featured in a unique spread with a QR code that directed straight to the respective film. See some of the zine below.
My Role: Jr. Art Director, Designer
w/ Georgia Murphy, Jr. Copywriter