EVERYTHING MUST GO
On April 3rd we threw an online concert in which everything on stage was for sale through Youtube's integrated shopping functionality. It was sponsored by Wells Fargo and featured Dove Cameron. All proceeds went to the National Alliance of Mental Illness. It was viewed over 6 Million times and live cast onto a billboard in Times Square.
My Role: Associate Creative Director
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Chris Beresford-Hill, CCO
Georgia Murphy, Associate Creative Director
Sabrina Ghantous, Associate Creative Director
Jack Mastrototaro, Senior Art Director
Harvey Lacsina, Producer
James Young, EVP, Head of Creative Innovation
Bart Mol, Creative Director
Jim Connolly, Creative Director